In next year’s presidential elections, the Republican Party is determined to capture a big chunk of the Asian Pacific American electorate, by using a winning 2013 data-driven and neighborhood-based field program. Last August, the Republican National Committee (RNC) launched the Republican Leadership Initiative. The six-week program for Asian Pacific American volunteers focused on field organizing skills, and also voter registration and voter engagement in all 50 states. The Initiative is part of the GOP strategy in achieving its 2016 goal: Win back the White House.
RNC is methodically expanding its Republican Leadership Initiative. Last month, Politico reported that RNC kicked off the Republican Leadership Initiative GOPVets program. The mission: Voter registration of national military and veterans and their families, and turn-out of 700,000 new voters from those communities on Election Day on November 8, 2016.
Remarked RNC Chairman Reince Priebus, in noting the Republican rout of Democrats in the 2014 congressional and local elections: “We are the only entity, Democrat or Republican, currently organizing efforts on this scale in states across the country as we build the largest infrastructure in our party’s history to take back the White House…Our party heads into the 2016 election with positive momentum and with the right vision to put our country back on track.”
APA Voter Power
The Republican Leadership Initiative builds on the party’s highly-successful campaign model two years ago. “Ever since 2013,” RNC Asian Pacific American Press Secretary Ninio Fetalvo said in an email, “we’ve been building relationships with the communities through our candidates. When they actively engage and build strong relationships with the community, Asian Americans come out to vote.” The all-out grassroots efforts in 2013 led to a Republican Party wave in the 2014 midterm elections.
Fetalvo pointed out that last August, the RNC also unveiled “a new ad aimed at recruiting Asian Americans for our Republican Leadership Initiative program.” The YouTube advertisement targeted the Millennials, people born between 1982 and 2000. The Millennials are also called Generation Y, following Generation X. A 2014 Asian American and Pacific Islander Vote survey showed that nearly three in ten (27%) of the Millennials are “undecided,” and their vote is up for grabs.
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